Finally, some breathing room for your finances...
Empowered FINANCIALLY
A premium bookkeeping & accountancy service,
at an affordable cost, designed with YOU in mind.
Your numbers should work
for you.
Director-level finance expertise, plain English, and a real human on the other end of the email or call.
No jargon. No judgement.
Just clarity, so you can finally use the numbers to grow and bring in more £, wealth and success.
You're smart but your numbers just aren't talking to you.
You didn't start your business to become a finance expert. But somewhere along the way, the numbers stopped feeling manageable and you started making decisions based on gut feel and crossed fingers instead of actual data.
You've probably convinced yourself you're bad with money, or that you're stupid. But maybe, just maybe you haven't had someone explain it in a way that actually landed right in the part of your brain that made sense.
That's where I come in.
✓ You avoid looking at your accounts because it feels overwhelming and you hate that it does
✓ You've had an accountant before, but you left every meeting more confused than when you walked in
✓ You know you should understand your cash flow, profit margins, and tax position but honestly, where do you even start?
✓ Your books are either a mess, a mystery, or both, and it's stopping you from making confident decisions
✓ You want a finance person who treats you like an intelligent adult, not someone who needs things done for them
✓ You're ready to grow, you just need the financial foundations to grow from
20+ years finance experience, twelve of those as a senior leader
Qualified Chartered Management Accountant (CIMA)
And Member in Practice
Experience with Sole Traders, SMEs £1m-£10m to growing teams and large £400m organisations
AML (Anti-Money Laundering) Registered
ICO (Information Commissioners Office) Registered
Fully Insured and Compliant
Xero Advisor Certified & Partner
Fathom (Reporting) Advisor Certified
Frequently Asked Questions
The common themes that come up before clients decide to book with me.
P.S. Stupid questions do not exist in my world!
Do I need to be on Xero already?
For the ongoing services, it's the preferred option as I find it's the most user-friendly to use for my clients and to work with. If you're not on it yet, getting set up is part of what we do together. However, I have a lot of experience with other accounting softwares, so happy to discuss this option with you as long as they cloud-based.
My books are a mess. Is that a problem?
Honestly, it's one of the most common situations I work with. A messy starting point isn't a barrier, we start from where you are. I'll work together with you to bring them up to scratch so we can start with a fresh slate.
I'm not very financially minded. Will I still understand what you tell me?
Yes — that's the whole point. Plain English isn't a nice-to-have here, it's the foundation of everything I do. You'll never leave a call more confused than when you joined.
What's the difference between you and a regular accountant?
Most accountants talk at you once a year at tax time. I work with you quarter to quarter, can explain what your numbers mean, and help you use them to make better decisions. It's proactive, not reactive.
Can you help with my Self Assessment?
Yes, Self Assessment preparation is included in the Finance Empowerment Package and The Monthly Edit, and can be added to Know Your Numbers as needed. No last-minute panics needed...
I'm just a sole trader. Is this too much for me?
Sole traders are exactly who I built this for. You deserve the same quality of financial support that larger companies get, just scaled to where you actually are right now.
I'm terrible with numbers. Will you judge me?
Most certainly not, and that's not just a reassuring line. The whole reason Empowered Financially exists is because the finance world has spent years making people feel stupid for not knowing what they were never taught. My job is to make the numbers make sense, not to highlight what you missed.
Do I need to be VAT registered to work with you?
No. Most of my clients aren't. If VAT registration is something you're approaching, that's something we can work through together, it doesn't need to happen before you get started.
How do I know which service is right for me?
If you don't understand your numbers or what any of it means, and you want to start there, Know Your Numbers is a great place to start. If you're facing a specific decision, I'd recommend Clear Path Session. If you want your finances off your plate entirely, Finance Empowerment Package. If you're doing your own books but want a senior pair of eyes monthly, then The Monthly Edit if your best option. Still unsure? Take my quiz below or book a call and I'll tell you honestly.
Can I start small and upgrade later?
Yes. Many clients start with Know Your Numbers and move to an ongoing service once they've got clarity. Nothing is locked in beyond what you sign.
Are you qualified to do my accounts?
I'm qualified with the Chartered Institute of Management Accountants (CIMA), and also hold a CIMA Member in Practice which means I am bound by their regulations to serve my clients. I also have 20 years in finance with 12+ in senior leadership. I've held Head of Finance roles across NHS and private sector. The difference is you don't pay corporate rates for that experience here.
What isn't included?
At this present time, Payroll, partial exemption VAT, and corporation tax sit outside my current scope however I'll refer you to the right person for those rather than leaving you stuck. This may become something I offer in the future.