MEET Ruth
FOUNDER AND CEO of Empowered Financially
I've spent 12+ years in senior finance roles and 20+ as a finance professional; Head of Finance, Management Accounting, Financial Strategy. I've sat at the tables where the big decisions get made and I know exactly what numbers matter, what they mean, and what to do with them.
But I've also always been the person colleagues come to when they want something explained without the jargon. The one who makes finance feel less like a foreign language and more like, well, a useful tool you actually know how to use.
That gap between "cold technical accountant" and "friendly but junior bookkeeper"? That's the space I built this business to fill.
You deserve senior expertise and someone who talks to you like an adult. Who isn't just there for the compliance to help you submit a tax return..
I work with sole traders, freelancers, and small business owners who are brilliant at what they do and want to feel just as confident about their finances.
I want to give you breathing room, back.
Imagine more SPACE back into your day, into your mind and into your business, so you can focus on what YOU DO BEST, which turns into more clients, more money and more freedom.
My mission is to work alongside you to get under the surface of your business finances; understand what's working, what's quietly draining you, and what your numbers are actually telling you so you can take the necessary actions at the right time.
And to then build the financial foundations and processes that replace guesswork with clear, confident, intentional decisions. Supporting you through done-for-you or done-with-you bookkeeping, plain-English reporting, and strategic financial guidance that meets you where you are, without jargon, without judgment, and without the corporate price tag.
